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NHS England launches new NHS 111 service campaign

NHS England launched a new campaign to promote the NHS 111 service as an access point of urgent care.

Research has shown that public awareness of NHS 111 is high and it is still increasing, as the service connects people with appropriate medical care when they urgently need it, 24 hours a day.

The new campaign will run for eight weeks, with a focus on groups most likely to attend A&E when they could be treated elsewhere, either through NHS 111 or by another NHS service within the urgent and emergency care system.

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